Writer, Broadcaster

Tag: BookBub Featured Deal (Page 1 of 2)

BookBub Featured Deal Results (so far)

As promised, a brutally honest account of my BookBub Featured Deal.

It was quite the ride. I’m still not sure quite what to make of it.

Brief recap: A few weeks ago I applied for a BookBub Featured Deal for my novel A Time and a Place. This is a newsletter that goes out once a day to (in the case of science fiction) about 1.7 million people in India, Australia, Great Britain, Canada, and the United States. Statistically they figure that if you discount your book to, say, 99 cents for a few days around that time about 1900 of those 1.7 million people will buy your book (there are different packages involving different price points, including giving your book away for free). I gather BookBub gets about 200 submissions a day of authors trying to get their books into this newsletter, of which BookBub chooses one book. The books they choose are carefully curated; they only pick books they think will appeal to their audience.

So anyway, I applied for the science fiction package involving discounting my book to the painful price point of 99 cents, of which I would only receive 29 cents of each sale after Amazon and Draft2Digital take their cut (from Amazon, at least… BookBub would also direct potential readers to Kobo, Barnes & Noble, and Apple. They would have included Google Play but I didn’t have that set up yet; one of several mistakes I made during this promotion). The BookBub package itself cost $754 US. To my surprise, they accepted my book.

I was immediately suspicious.

At the time I had only the vaguest notion of what BookBub was all about. I quickly researched to determine whether this was a scam (um, if you can call a search on Google research). Cuz ideally the money flows to the writer, not the other way around. I quickly determined that, no, it wasn’t a scam. In fact, it’s considered one of (if not the) best ways to promote your book in the world of indie fiction. Many indie authors have taken advantage of it multiple times.

So I accepted their offer and the BookBub Featured Deal promotion was scheduled for Sept 13th, this past Sunday. My research suggested that a good way to optimize the promotion was to “stack” multiple promotions with other, more modest newsletters in the days leading up to and following the BookBub promotion. So I purchased additional promotions with Manybooks (Sept 11th, including an Author of the Day feature), Read Freely (Sept 12th), eBookSoda (also Sept 12th), The Fussy Librarian (Sept 23rd, the closest date they had available), and Reading Deals (a free service; never did figure what day, if ever, this ran). All of this cost $225.96 Canadian, on top of the $992.69 Canadian that the BookBub Featured deal cost, for a whopping total of $1218.65.

Hey, you only live once, and I wanted to give this a serious try.

So how did it work out?

It’s not quite done yet, as The Fussy Librarian promotion has yet to run, and the book is still featured on some of the newsletters’ websites, including BookBub. But this is where we’re at as of Thursday Sept 17th, four days after the BookBub newsletter went out.

I don’t get my sales results in real time because I’m mostly with Draft2Digital which only produces results the day after. Monday morning, the day after the Featured Deal ran, I woke up around 7am and saw that I’d sold about 300 books.

I was kinda bummed.

I checked again around 11am and that figure had jumped to 899.

I was less bummed.

Still, I had a ways to go to make up the cost of all that promotion. Over the next few days I watched as A Time and a Place clawed its way to number one on several platforms, garnering the coveted #1 bestseller tag on both the Canadian and Australian Amazon platforms in its category.

The coveted #1 Bestseller tag

I sold roughly 1200 copies within a span of 24 hours. I thought, wow, if this keeps up I should easily make my money back by the end of the week. BookBub is apparently well known for its “tail,” where books keep selling long after the promotion. Unfortunately, sales dipped precipitously the following day, and now sit at 1287 for Amazon, Kobo, B&N, and Apple. I’ve also sold one copy to Overdrive, four audiobook copies, and 4 copies of my collection of short stories, Other Times and Places. I do have books on other platforms, but they’re new there and I don’t anticipate any appreciable sales from those.

1019 of those sales were with Amazon.

92 were with Apple.

90 were with Barnes and Noble.

88 were with Kobo.

4 were with Audible.

And 1 was with Overdrive.

So far I have made $457.04 in Royalties, which puts me at a deficit of $761.61. So yeah, I’m probably not going to make my money back for some time.

Now, I know that some of this is my fault because I’m new at this and did a few things wrong. Really, the promotion was way premature because I only have one other book out, a collection of short stories. To make this work, I should have had at least two other books out in the same series, so that the promotion drove readers to those books at a higher price point. Also, I lost money because I had the book through Draft2Digital as opposed to direct with Amazon. And I should have had Google Play properly set up and ready to go. And I probably should have skipped those other newsletters (except the free one). Hey, I’m still learning.

Still, I don’t regret it (I’m good at rationalizing). It has put A Time and a Place in the hands of 1288 additional readers (and maybe one additional library). And I’ve learned a few things.

Most importantly, that I need to write more books.

Book Promotion Play by Play

Logo for Donovan Street Press

Yesterday I started a week long 99 cent promotion for the ebook version of my novel A Time and a Place with marketing courtesy of Manybooks. I was the Manybooks Featured Author and you can see advertisements for the novel up their site now. They also promoted A Time and a Place on their Facebook and Twitter feeds.

The Manybooks team has been great to work with and have delivered exactly what they said they would. There was one little glitch when their promo indicated that my promotion price might be wrong, and that potential buyers should double check, but that may have been my fault; it’s possible I indicated the wrong start date for the promotion when filling out the paperwork. I emailed the Manybooks team right away and they corrected the problem within minutes. So, some nice professionalism all round.

But the big question of course is what impact is this having? The fact is making a single book stand out is a herculean task. It’s not like promoting a movie, where you’re only up again other new releases which that year might number in the hundreds. With a book, you’re up against two hundred thousand. Millions, if you want to talk about all the potential books a reader might be interested in reading, cuz they’re not necessarily only interested in new books.

For the sake of other authors interested in marketing who might be following along, I want to be brutally honest as I track my progress. Casual readers interested in books might also want to know.

A caveat. This is just the beginning of the campaign. And I readily admit that I only barely know what I’m doing (unlike, say, fellow Canadian author Mark Leslie Lefebvre, who’s so good at marketing that, look, here I am helping him by name checking for no reason other than his name just popped into my head. Though isn’t that what we should all be doing? Helping to promote one another?) . Figuring out how to market a book properly is like trying to drink a lake. A tasty lake, with delicious fish in it, but it’s going to take a while to get through that lake.

So how are we doing on Day Two? Manybooks has 1870 followers on their Twitter feed (I have 2071). Their tweet featuring me was liked four times and retweeted four times. I’m one of the retweets, and my retweet was liked once and retweeted once. Highly unlikely that the Manybooks tweet generated any sales.

The Manybooks Facebook post generated zero comments and zero shares. I posted a link to it on my personal Facebook page, my author Facebook page, and the SF Canada Facebook page, of which I’m a member. A handful of friends and family shared the post (thank you! I feel the love) on my personal pages. The SF Canada post reached 38 people and generated zero engagement.

I have no way of knowing the traffic on the Manybooks pages that now feature my book. I can track sales. As of this writing, this effort so far has generated three ebooks sales and one audiobook sale. I can also track some rankings. Right now, A Time and a Place is ranked #328 in Time Travel Science Fiction on Amazon.ca, which is no different than yesterday. It’s ranked 10180 on Kobo in Science Fiction & Fantasy, which is also no different than yesterday.

Here’s the painful part. The Manybooks newsletter promotion cost $39.33. The Manybooks Author of the Day promotion cost $66.45, for a total of $105.78. The revenue generated by the campaign so far (with a promotional price point of 99 cents I get 35 cents for each sale on Amazon) is not enough to even reach the threshold required for Draft2Digital to pay me, though Audible might sent me the 40 percent they owe me for that one sale.

But no matter. This is only the beginning. Today I have promotions with Read Freely and eBooksoda. (Why do I feel like I’m promoting them just as much as they’re promoting me? And for free…) All of this is part of a strategy called Promo Stacking, the idea being to generate buzz in and around the big promotion that happens tomorrow, when A Time and a Place will be a BookBub Featured Deal, theoretically reaching millions of potential readers, as opposed to the smaller newsletters, who reach tens of thousands.

I also want to make it clear that this is not about convincing (or guilting) more of my friends and family to buy copies of this book. Anyone the least bit interested has already done that, contributing to the 500 sales of A Time and a Place that have already happened. This is about seeing if it’s possible to take it to the next level. A little anecdote: shortly after the novel was published, a guy at work asked me what was next. At that time I told him that it was about taking it to the next level. Aware of how challenging publishing can be, he said, “What’s that? Taking sales from dozens to hundreds?” I said, “No, from hundreds to thousands. ”

Even then I had few illusions about how difficult that would be.

A Time and a Place Promotion

Dana Silnicki at The Harbord House, back when I could actually promote A Time and a Place in person

Tomorrow is the beginning of a big week for A Time and a Place.

I’m the Manybooks Author of the Day Friday, Sept 11th, and A Time and a Place will be featured in the Manybooks newsletter.

On Saturday, Sept 12th, A Time and a Place will be featured at www.ebooksoda.com where you’ll be able to find it and many other bargain ebook deals.

Then on Sunday Sept 13th A Time and a Place will be the BookBub Featured Deal, and I have to tell you I am very curious to see how that goes. And there are a couple of other promotions lined up as well.

The entire week the ebook version of A Time and a Place is available at all online venues at 99 cents, which is just about as low a price as I can wangle and still (maybe) not go in the hole with all the promotion.

Now, I know that the three readers of this blog have either already purchased A Time and a Place (hi Mom!) or have no intention of doing so (hi Mr. Prime Minister!) or are still making up their minds (hi Your Royal Highness!) so this isn’t about me trying to get any of you to purchase the book. This is really just an experiment in promotion to see whether we can jump start this baby. So don’t feel any guilt at not taking advantage of this, let’s face it, incredible deal( a deal so great that why don’t you buy multiple copies for friends and family? Just sayin’. )

And I will keep y’all posted on how it’s all going as we go along. 🙂

A Little Ask

Photo by Lukas from Pexels

As you probably know from my last few posts I’m preparing a marketing push for my novel A Time and a Place. Cuz selling books is every bit as demanding as writing them, and (as a friend of mine said recently) they don’t sell themselves.

Over the next couple of weeks A Time and a Place will be featured in the following:

And possibly a couple of others yet to be confirmed.

My goals are simple. I’d like to generate awareness of the book, and I’d like to (at the very least) break even on the promotional costs.

I’d also like to ask for your help.

  • If you have ever considered purchasing a copy of A Time and a Place, now is the time to do so. The e-book is already available at its promotional price of 99 cents for a limited time. Every sale will help push A Time and a Place up the sales rankings.
  • If you have read A Time and a Place and enjoyed it, but haven’t yet rated it anywhere, doing so would be a great help. Goodreads is a great place to do so, but you can also rate it wherever you bought it, whether it be Amazon, Kobo, Barnes & Noble, Audible, or where ever.
  • If you have read A Time and a Place and enjoyed it but haven’t yet reviewed it, even just a couple of lines would also help.
  • Finally, you can help by promoting A Time and a Place with me on social media. Simply copy and paste the following universal link to your Twitter or Instagram or Facebook feeds and let people know about the book: https://books2read.com/u/4AKXoe

You’re also welcome to simply sit back and watch as this all unfolds. A while back I reported on how well the book is doing. I’ll also report the results of this campaign, with brutal honesty. It promises to be at the very least educational.

Free! A Time and a Place AudioBook

A typical waveform from the recording of A Time and a Place.

The week of September 13th is shaping up to be a big week for A Time and a Place. That’s when it will be featured as a BookBub Featured Deal. It’s also going to be featured in several other newsletters that week, and I’ll be the Manybooks Author of the Day on Sept 11th, just before the big promotion.

I thought this would be a good time to give away a few free copies of the well-received audiobook version of A Time and a Place.

At the moment I can offer the free version to readers and listeners in the US and Great Britain (sorry fellow Canadians! perhaps later).

If you would like a free version of the Audible version of A Time and a Place, simply email me at [email protected], tell me where you live, and I’ll send you your promo code. All I ask in return is an honest review on Audible once you’ve finished.

I look forward to hearing from you. Happy listening!

Burning Eyes lay down. But instead of going to sleep, he glanced up at Sweep. “I’ve been thinking about what you said.”

“What?”

“About going to Burning Eyes. Do you still think it’s stupid?”

Embarrassed, Sweep didn’t say anything.

“I know why I’m still alive,” Half Ear said.

“Why?”

“Because I’m going to save our people. When I was young I didn’t believe in Burning Eyes. I thought the whole idea of offering up sacrifices to him in return for services that never happened was silly. So the last time I brought him an offering on behalf of the family I waited. I hid and waited a long time because I wanted to see what if anything took the offering.”

Sweep didn’t say anything. She was learning to be quiet, like a grown-up T’Klee. But Half Ear didn’t go on, and Sweep was not grown up, not yet.

“What took the offering?” she asked finally.

“Burning Eyes took the offering.”

Sweep drew a sharp breath. “You saw him? What did he look like?”

“Terrible. And beautiful. He stood on his hind legs, and he was naked—didn’t have a lick of fur on him anywhere. He shone like polished stone. And his eyes were just like everyone’s always said. You know how when a fire’s dying and you’ve got those embers that keep on glowing? They burned like that.”

Sweep could see it clearly in her mind’s eye. I could too.

“What did you do?” she asked. “When you saw him.”

“I followed him. All the way up Kimay. He never knew I was there. I saw where he lives and I can find it again. That’s the reason I’m still alive. So I can save our people.”

Sweep could accept that. If anybody could save their people it was Half Ear. “What about me?”

Sweep felt herself withering under Half Ear’s gaze, but she didn’t look away for fear of missing what he might say.

“I can’t tell you why you’re still alive,” he said. “You need to decide that for yourself.”

Moments later Sweep and I watched as Half Ear’s back rose and fell rhythmically. She lay close to him, still and frightened, with no idea why she was still alive.

Excerpt From Chapter Ten of A Time and a Place

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